NATIONWIDE -- Officials with food brand Dannon have announced they will no longer be working with Carolina Panthers quarterback Cam Newton following his response on Wednesday to a female reporter.

Michael J. Neuwirth, senior director of external communication at Danone Wave, released the following statement:

"We are shocked and disheartened at the behavior and comments of Cam Newton towards Jourdan Rodrigue, which we perceive as sexist and disparaging to all women. It is entirely inconsistent with our commitment to fostering equality and inclusion in every workplace. It's simply not ok to belittle anyone based on gender. We have shared our concerns with Cam and will no longer work with him."

The backlash comes after Charlotte Observer reporter Jourdan Rodrigue asked Newton about wide receiver Devin Funchess' route running on Wednesday. The former league MVP smiled and said, "it's funny to hear a female talk about routes. It's funny."

NFL spokesman Brian McCarthy said Wednesday night in a statement that Newton's comments "are just plain wrong and disrespectful to the exceptional female reporters and all journalists who cover our league. They do not reflect the thinking of the league."

Oikos Greek Yogurt brand, which Newton had endorsed, released the following tweet: