WORLDWIDE — Now that the holidays are officially here, so is shopping season.
- Nearly 70% of Americans shop over Thanksgiving weekend, according to National Retail Federation
- Consumers spent $3.45 billion online last Cyber Monday
- Shoppers spent $1.07 billion on mobile in 2016, which was $271 million more than in 2015
Though it usually kicks off with Black Friday, in the past few years, the long-time tradition is has starting to taper off with more people choosing to stay put and do their shopping online instead of wrestling with crowds.
Adobe Analytics showed that 60 percent of shoppers did their shopping using their phones or any other mobile device.
As of Friday morning, people have already spent $640 million online and people are expected to spend $6.6 billion today.
With those numbers, analysts predict that people will spend about $107 billion online this holiday season.
Even though online shopping has become the mode of choice for a lot of people, analysts say shoppers will still stop by brick-and-mortar stores.